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Norm Schultz
Dealer Outlook

Discover Boating lands major TV exposure

By Norm Schultz

If you follow Dealer Outlook, you already know I’m a big believer in our industry’s Discover Boating campaign. And when I see multiple morning segments on the nation’s No. 1 cable news network touting how great boating is, it reminds me most dealers probably don’t see the continuous work the Discover Boating team does to draw people to our boating lifestyle....more

Dealer Outlook

Confessions of an addict

By Norm Schultz

When I’m out to dinner, I’m checking it, just like everyone else in the restaurant. In meetings, it’s on the table so I can eyeball the screen. When driving, the email alert has me looking down to see where it originated. Oh yeah, I’m addicted....more

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