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Norm Schultz
Dealer Outlook

RBFF begins to tap into growing Hispanic market

By Norm Schultz

In what is the most intense campaign to date to attract more diversity into the ranks of the nation’s boaters and anglers, the Recreational Boating & Fishing Foundation recently unveiled the Spanish language Internet portal “Vamos a Pescar” that targets the growing Latino market....more

Bill Sisson
A View from Here

Begin with a winner to end up with a classic

By Bill Sisson

The New York International Auto Show opens today for press previews, and early reports focus on a mantra to which the boating industry has also adhered, particularly post-recession: New, new, new. New models, designs, features, technology. New sells....more

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