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Boat sales have best 2017 month in May

The recreational boat industry had its strongest month this year in May as sales rose in all but two categories and some segments posted double-digit gains.

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Dealer Outlook

‘Vacation on Demand’ is a winning theme

By Norm Schultz

In what might be the best theme yet to lead the industry’s national Discover Boating campaign this year, “Vacation on Demand” will really “sell” what boating is all about. Moreover, it’s a theme that every dealer can identify with, adapt and capitalize on....more

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Columns

Bill Sisson Letters from the Editor

ICAST spools up for Orlando show

By Bill Sisson

Sportfishing interests from around the world will converge in Orlando, Fla., July 11-14 for the International Convention of Allied Sportfishing Trades show, widely known as ICAST. If your business has any connection to the hook, line and sinker set, this is the show to attend....more

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Boat sales topped 250,000 in 2016

Marking another milestone in its recovery, the U.S. recreational boat industry sold more than 250,000 boats in 2016 for the first time in eight years.

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