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Boat sales show solid gains in November

The numbers weren’t nearly as large as boatbuilders and dealers typically see at midsummer, but the industry had another strong month in November, posting double-digit sales gains.

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How does the customer see a dealership?

By Norm Schultz

Seeing a dealership from the viewpoint of a customer isn’t easy and won’t always come naturally. But it’s worth it, suggests Micah Solomon, a customer experience consultant, speaker and the bestselling author of “High-Tech, High-Touch Customer Service.”...more

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