Sales of the lightweight metal fishing boats have been outpacing fiberglass since bottoming out in 2010 ...more

You can help your customers avoid costly paint jobs or protect the finish of their newly painted boats with the Paint Protection System and the Polishing System from Sea-Shield. ...more

Blackburn Kube motor lead disconnects, from Thomas & Betts, give your technicians a fast, snap-together connection that makes changing electric motors quicker and cleaner, the company says. ...more

Need a rugged, portable light for your work crew? MagnaLight by Larson Electronics has introduced a portable pedestal-mount lighting structure with a powerful LED that’s more than capable of handling ...more
As they say, you only get one chance to make a first impression. Don’t mess it up. Here’s a checklist of five words or expressions that should be banned forever in every dealership. Click here for more.
Chicago dealer Lou Sandoval — an avid sailor — offers a thought-provoking take on the role children play in the future of boating. Click here for more.
A Coast Guard chase Monday near Great Kills, N.Y., resulted in a man being charged with drunken boating. ...more
In observance of National Safe Boating Week, which continues through Friday, Safe Electricity advises, "Prevent deadly shocks. Check your boats and docks." ...more
As expected, Super Bowl L will be played in the San Francisco 49ers’ new $1.2 billion Levi’s Stadium in 2016. ...more
Three well-known names in the recreational boating world signed on as sponsors of the Salty Dawg Rally, according to rally co-founder Bill Knowles. ...more
The International Olympic Committee is considering adding wakeboarding to the Olympic Games and the International Waterski and Wakeboard Federation will make its final pitch for adding the sport this month. ...more
A 19th century self-propelled torpedo, one of the first ever to be developed and used by the Navy, was recently discovered by specially trained dolphins off the San Diego coast. ...more
Z Marine North America LLC, formerly Zodiac Recreational of North America LLC, announced that its California-based dealer, Inflatable Boat Specialists, is moving into a larger facility with more inventory to accommodate increased demand in the West Coast market. ...more
National Football League team owners voted this afternoon at a meeting in Boston to select San Francisco over Miami to host Super Bowl L in 2016. ...more
About 20 journalists came together today in the New Orleans area to test six Mercury Marine engines, including a 370-hp TDI diesel sterndrive and what the engine maker says is the first quad joystick application. ...more

Marketing Insight
Once a brand name to which many aspired, the bloated Cadillacs rolling off Detroit’s assembly line in 1995 were being bought in ever-declining numbers by consumers with an average age ...more
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