St. Petersburg boat show picks PR firmPosted on
Kenton Smith Advertising & Public Relations was appointed agency of record for the newly enhanced St. Petersburg Boat Show & Strictly Sail to be held Dec. 4-7.
“In selecting an agency for this show, which was recently merged with Strictly Sail, we felt Kenton Smith’s previous boat-show marketing and PR experience, coupled with their solid work and years of experience in both sail and power, made for a powerful combination,” said Dane Graziano, chief operating officer and vice president of Show Management.
Kenton Smith will handle public relations efforts targeted toward the marine trade, national marine consumer in sail and power, plus the regional metropolitan market. In addition, the agency is developing new show branding, collateral and the show’s print advertising campaign.