NMMA: New date helping N.Y. boat show

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The National Marine Manufacturers Association says it is drawing support from the industry’s largest manufacturers — including Brunswick and Genmar — and numerous dealers throughout the New York region that will be exhibiting at the New York National Boat Show, which was rescheduled this year to Dec. 13-21.

NMMA says the exhibitor enthusiasm and support reinforces its decision to hold the show two weeks earlier than previous years.

“We’re confident in our decision and believe the dates will bring new opportunities for our exhibitors; not to mention, our innovative marketing campaign is helping promote the show like never before,” said Ben Wold, NMMA executive vice president, in a statement.

The new marketing campaign follows the theme, “Where will you be December 13?” with a promotional video being distributed online at YouTube.com. (Click here to view.)

The theme is the backdrop for all show marketing, which is expanded this year to ensure the new dates are promoted throughout the entire market.

Click here for the complete release from the NMMA.

For information on the New York National Boat Show or the date change, contact show manager Michael Duffy at (212) 984-7016 or mduffy@nmma.org.

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