Dealer Digest

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MarineMax is adding Hatteras and Cabo to its offerings in New York and New Jersey.

Previously, MarineMax offered Cabo boats only in Florida, and Hatteras in Florida and Texas. The dealer has had “great success” with both brands in those locations and is eager to expand into the Northeast, according to William H. McGill Jr., chairman, president and CEO of MarineMax.

“Many of our customers travel by boat between the Northeast and Florida,” McGill said in a statement. “We believe the opportunities that could materialize by offering brands of this caliber in both markets will be significant.”

MarineMax also is adding the Azimut luxury yacht line to its offerings in Florida, in addition to existing markets from Baltimore to Boston. McGill said MarineMax now has the exclusive rights to sell and service the Azimut brand in both the Northeast and in Florida.

“We will now be able to provide the full range of MarineMax services to those Northeastern Azimut owners who have a second home in Florida and frequently boat between the two markets,” he said.

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The most recent addition to the Brunswick Dealer Advantage program — preferred pricing on power and hand tools through Hagemeyer North America — is enjoying immediate success since its debut last month, according to Brunswick Corp.

The program is available to participating Brunswick dealerships, their technicians and other employees. The company says more than 120 applications have been submitted in the last month.

“We were surprised by the volume of applications we received the day of the announcement,” said Jim Lansdale, Hagemeyer North America national accounts manager, in a statement. “We offer Brunswick dealers and their employees access to quality products at competitive pricing. Reducing expenses without sacrificing quality is obviously important to this audience.”

For information, visit the Brunswick Dealer Advantage Web site or call (877) 462-3884.

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