Ranger, BRP teaming up for sales promotion

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Ranger Boats is partnering with BRP to offer an extended warranty and low consumer financing for Ranger boats powered by new, unused 2009 model year and earlier Evinrude E-TEC engines 40-hp and above.

The retail promotion, which runs through April 15, is part of the engine maker’s 100th anniversary sales event. It will be supported through an advertising campaign that includes online, television and mass consumer e-mail marketing efforts.

“We focused on consumer needs with this offer — financing assistance for the overall purchase as well as worry-free boating,” said Roch Lambert, vice president and general manager of the Ski- Doo/Sea-Doo/Evinrude division for BRP.

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