Agencies merge to form Wheelhouse

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Propeller LLC and Penfield Marketing Group have merged to create a new advertising agency called Wheelhouse.

The new firm will continue to specialize in sports and recreational activities and will provide clients with a broader range of marketing services including advertising, interactive, event marketing, sponsorship, strategy and branding.

“Merging our companies into Wheelhouse puts us in a better position to develop unique, media agnostic programs that are truly relevant to the customer,” Penfield president and founder Doug Metchick said in a statement.

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