Morningstar launches marketing, Web initiatives

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Morningstar Properties has developed a new marketing plan and redesigned its Web site to provide a more cohesive, integrated marketing tool for the company’s nine marinas.

The marketing objectives will allow each location to have customizable materials readily available for promotional use. The Web site will serve as a one-stop online resource for current and future customers that will ultimately result in better service and drive sales, according to the company.

“The marketing and Web initiatives are about uniting our nine marinas and streamlining our business to help our employees work more efficiently,” said Dave Benson, president of Morningstar, in a statement.

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