BRP targets repower market

Posted on

Bombardier Recreational Products recently announced a new marketing campaign for Evinrude E-TEC.

A lead generating direct mail drive, aimed at targeted consumers, will run through June. This direct mail encourages recipients to visit this site, where they can estimate how much they will save on operating costs with an Evinrude E-TEC-powered boat.

A primary focus of the campaign is aimed at the repower market and targeted at consumers who currently own older boats.

Click here for the full release.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What are your expectations for the spring and summer selling season?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price