Brunswick moves back 2010 model introductionsPosted on
The 2010 model year introduction for 10 Brunswick boat brands has been moved to September 2009, a change that has the support of the Marine Retailers Association of America.
“MRAA has encouraged manufacturers to move the introduction of new product to the fall for the last two decades,” said Ed Lofgren, MRAA chairman, in a statement. “We’re elated that Brunswick has made that decision. The reasons they stated are correct and will be very beneficial to dealers and consumers.”
The brands affected are Bayliner, Crestliner, Cypress Cay, Harris, Kayot, Lowe, Lund, Maxum, Triton and Trophy.
Brunswick said it made the changes to allow dealers to continue liquidating inventory in the heart of the selling season and reduce the risk of retail lenders lowering available credit on existing inventory.
The change, they say, does not devalue the dealer’s inventory because of the availability of new-model-year product, and doesn’t needlessly confuse the retail customer with new-model-year product during the selling season.
Surveys were conducted with a large number of dealers regarding inventory levels, changing credit conditions and model year conversion, and the “voice of the dealer” was “remarkably consistent,” said Jay Povlin, senior vice president of sales for Brunswick’s US Marine and Outboard Boats division, in an April 9 letter to dealers.
“We are committed to taking responsible action to preserve the long-term health of you, our dealer partners,” Povlin wrote. “We believe that continued focus on selling the existing inventory through the summer months is the wisest path for all of us.”
Lofgren said the MRAA was calling for all manufacturers to immediately implement the September date to help their dealers, which could seriously help dealers to orderly liquidate their inventories.
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