Channel Blade offers online OEM-dealer tool

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Channel Blade recently launched a new OEM Inventory Showcase at to help OEMs further support their dealers.

“ will help our dealers gain greater online exposure and generate more leads,” said Rob Noyes, vice president of marketing at Sea Ray, in a statement.

Channel Blade’s OEM Inventory Showcases will be integrated with a client’s corporate Web site and dealer locator. They will also serve as stand-alone Web sites designed to drive more traffic from search engines that consumers use to look up boat models by brand.

“In addition to strengthening the OEM-dealer relationship, the OEM Inventory Showcase provides another channel to help dealers move both current and previous model-year inventory in this challenging economy,” said Chuck Lewis, president of Channel Blade, in a statement.

Features include new and used boat custom inventory searches that send leads directly to specific dealer territories; clean design for easy navigation; optimized inventory by unit to ensure high rankings on search engines; call-to-action strategies to initiate communication with buyers and display of consistent OEM branding and inventory pricing.

Click here for the full release.


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