Ad budget key to managing downturn

Posted on

Maintaining your advertising budget in a down economy can lead to increased market share.

A recent article in The New Yorker magazine looks at companies that have increased their advertising budgets during previous recessions and how doing so proved profitable.

For example, during the Great Depression, Kellogg doubled its ad budget and moved into radio advertising. By 1933, its profits had risen almost 30 percent, and it became what it remains today: the industry’s dominant player.

Click here for the full article.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What are your expectations for the spring and summer selling season?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price