More builders delaying 2010 rolloutsPosted on
The Marine Retailers Association of America is surveying manufacturers to see how many plan to move back the rollout of 2010 models, and early results show many plan to wait until early fall to introduce new product.
The survey was sent to 350 boatbuilders, according to MRAA president Phil Keeter. Results from 25 manufacturers — received only a few days after the survey was mailed — show 17 plan to introduce their 2010s in September or October.
These include 10 previously announced Brunswick lines and Everglades Boats. Other manufacturers planning fall rollouts include Cobia, GillGetter, Hewes, Maverick, Pathfinder, Qwest and Southland.
Those planning summer rollouts, according to the survey results, include Aspen Power Catamarans, Avalon Pontoon Boats, possibly Centurian, Formula, Gekko, Manitou Pontoon Boats, Splendor Boats and Tahoe Pontoon Boats.
Keeter said he’s encouraged by the results and hopes they may persuade other manufacturers to push back their rollouts.
“I had an idea we were going that way,” Keeter told Soundings Trade Only. “[Manufacturers] can’t get dealers to buy product right now, so there’s no point in introducing that product in June or July.”
“That’s really a waste of their time,” he added. “That’s spending a bunch of money and a bunch of effort for something that they’re not going to get much back on.”
Keeter said he’s hoping for at least a 20 percent response rate to the survey.
Look for more on the 2010 model rollout in the June issue of Soundings Trade Only.
— Beth Rosenberg