BoatTrader.com unveils wholesale channel

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BoatTrader.com launched a dealer-to-dealer wholesale channel that allows dealers to buy and sell excess inventory within the Boat Trader dealer network. Dealers can track lead response while managing and modifying their wholesale inventory.

“The development and launch of the dealer-to-dealer wholesale channel could not have come at a better time,” said David Bingham, general manager of BoatTrader.com, in a statement. “Customers that have listed their wholesale inventory with BoatTrader.com’s Wholesale Tool have seen significant results.”

Marine dealers in the Boat Trader network will have immediate access to the dealer-to-dealer wholesale channel, located in the Inventory Management Tool. This will allow them to move inventory across markets and to locations where the inventory is in demand.

Marine retailers not presently with BoatTrader.com are invited to join the Boat Trader Dealer Network to showcase their inventory to more than 1.5 million consumers each month and gain immediate access to the wholesale channel and its inventory.

BoatTrader.com and Soundings Publications are both divisions of Dominion Enterprises.

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