Changing Places

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Allied Marine appointed a new marketing team since taking over marketing and sales responsibilities in the United States for all the brands of its parent company, Ferretti S.p.A.

Brett Keating was appointed the new director of marketing for Allied Marine. Keating has served the last three years as director of marketing for Bertram Yacht and Ferretti Group USA. In her new role, she will be responsible for managing all of the marketing responsibilities and efforts for the Ferretti brands in the U.S. and will continue to manage Bertram’s marketing objectives on a global scale.

Keating’s boating industry experience began in 2000 when she worked for U.S. Marine and the Brunswick Boat Group. She has been an active participant in various industry initiatives and the National Marine Manufacturers Association.

Rounding out the new marketing team at Allied Marine are Bryan Bogue, market intelligence manager; Jiannina Castro, marketing communications manager; and Whitten Hall, as marketing specialist.

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Navico has a new leader following the resignation of president and CEO Jens-Thomas Pietralla, who is joining the company’s board as a non-executive director.

The marine electronics manufacturer selected Leif Ottosson as its new CEO. He will combine that role with his existing post as executive vice president and chief operating officer for the Europe, Middle East and Africa (EMEA) region.

Pietralla joined Navico in September 2006 as CEO-elect and took over for Darrell Lowrance in January 2007. During that time, he oversaw the integration of three marine electronics companies with seven brands based in 12 countries into one Navico house of brands.

Navico says the last step in simplifying its structure is combining the EMEA region management with the Navico Group leadership. This involves shifting from strategic transformation to efficient execution, and the company says Ottosson is well-qualified to lead Navico through the coming years.

Ottosson holds a bachelor’s degree (magna cum laude) in finance and mathematics from Northern Arizona University and an MBA from Harvard.

For 12 years prior to joining Navico, Ottosson worked as an entrepreneur and successfully built three companies in manufacturing, software and consulting. Before that, he was a board member and the chief financial officer of a large U.K.-based metals-and-minerals company and the head of finance of Skanska, a global construction company.

“Despite the tough market conditions I foresee a bright future ahead for Navico and every month passing by is one month closer to a market rebound,” Ottosson said in a statement.

He will be based in Dordrecht in the Netherlands.

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John Harsh was named general manager of Lewmar Inc., the U.S. subsidiary of the international marine equipment supplier.

Based in Lewmar’s Guilford, Conn., office, he will take responsibility for the management and operations of the U.S. sales office and Navtec, Lewmar’s rigging division.

An experienced manufacturing operations executive, Harsh joins Lewmar from United Abrasives/SAIT in Willimantic, Conn., where he was vice president of North American manufacturing and distribution. Prior to that, he was with screwdriver hand tool manufacturer Pratt-Read Corp. in Bridgeport, Conn., where he worked in a variety of roles, from vice president of sales and marketing to vice president of operations and chief operating officer.

Harsh holds an MBA from Rensselaer Polytechnic Institute and a Bachelor of Science in industrial and operations engineering from the University of Michigan. He also has APICS certification in Production and Inventory Management.

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