Evinrude wins award for advertising campaign

Posted on

Evinrude was recently awarded a Silver Effie Award for its 2008 “Spend More Time on the Water” advertising campaign.

The Effie recognizes creative ideas and communications tools that contribute to a brand’s success. Evinrude won in the leisure products category.

“This is quite an achievement in a highly competitive category of brands,” said Roch Lambert, vice president/general manager of the Ski-Doo, Sea-Doo and Evinrude division. “It is a testament to the strong strategic thinking and research by the marketing team that goes into every program developed for Evinrude E-Tec.”

The campaign was developed by Milwaukee-based Cramer-Krasselt. The marketing program includes online advertising, an informercial and a new microsite.

Click here for the full release.

Comments

2 comments on “Evinrude wins award for advertising campaign

  1. boatman

    I have seen a lot positive articles recently about Evinrude/BRP lately.  Seems like they know whats going on.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What are your expectations for the spring and summer selling season?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price