New site, tour launched for joystick control technology

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Mercury Marine and Sea Ray Boats, along with their parent company Brunswick Corp., launched a new consumer Web site that provides information on joystick control technology and updates on a nationwide demonstration tour.

JoystickBoatControl.com provides information on Mercury’s Axius sterndrive propulsion system and Cummins MerCruiser Diesel’s Zeus pod propulsion system – both equipped with joystick functionality – as well as boats that are equipped with Zeus or Axius, such as Sea Ray.

The 2009 Axius to Zeus Joystick Boat Control Tour was set up to show people how easy and enjoyable boating becomes when the intimidation of docking and tight maneuvering is removed. The tour has already made multiple stops in the South and is slated for at least 14 more locations from Missouri to Boston.

The tour will include three special stops specifically for the media in Knoxville, Tenn., New York City and Chicago. JoystickBoatControl.com will report on those events, as well as the weekly location stops, with video, photos and reports on social media sites such as Twitter, Facebook, Flickr and YouTube.

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