John S. Barry was Mr. WD-40Posted on
While this is not a boating story per se, we believe the marine industry will find a number of takeaways on everything from branding and marketing to management in this account of the life of John S. Barry.
Barry was the passionate, savvy executive who grew WD-40 into a ubiquitous household product whose name has become a generic for similar lubricants and water displacement sprays. Most marine service departments and scores of boaters have at least a can or two kicking around.
Click here to read his New York Times obituary.