MBIA launching new consumer show

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The Michigan Boating Industries Association will launch a new consumer event called the Great Lakes Outdoor Recreation Expo, to be held Feb. 18-21, 2010, at Cobo Exhibition and Conference Center in Detroit.

It will be held during the last four days of the 52nd annual Detroit Boat Show, which runs Feb.13-21, 2010.

“The Great Lakes Outdoor Recreation Expo is a natural extension of our highly successful boat show at Cobo Center,” MBIA president Van Snider said in a statement. “In today’s challenging market, it is important to enhance our exhibitors’ value, so we are creating an event with broader interest, which will attract more attendees.”

The Great Lakes Outdoor Recreation Expo provides an opportunity for the public to learn more about a variety of outdoor recreational opportunities that are close to home. Expanding the diversity of exhibits to include all types of outdoor interests, beyond boats and boating-related products and services, helps build on the number of attendees who come to the Detroit Boat Show each February.

The 2009 Detroit Boat Show drew approximately 65,500 attendees.

Exhibits will include paddle sports (kayaking, canoeing, rafting), hiking, cycling, camping, all-terrain vehicles, power- and sailboats, hunting, snow- and water-skiing, snowmobiles, bird-watching, fishing, health and fitness, scuba, parks, destinations, resorts, sporting equipment and related equipment and accessories.

For information, e-mail Jim Maples, MBIA director of sales, or call (734) 261-0123, Ext. 202.

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