NMMA names CSI award winnersPosted on
A total of 72 boat and engine manufacturers were recognized for excellence in customer satisfaction with 2009 CSI Awards by the National Marine Manufacturers Association.
Award recipients will be acknowledged during the International BoatBuilders’ Exhibition and Conference, set for Oct.12-14 at the Miami Beach Convention Center.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer.
Award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the last year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2008, and March 31, 2009.
Participating manufacturers must survey all new-boat buyers during this period. For this reporting period, 60,000 customer responses were collected.
A total of 105 boat and engine brands participated in the 2009 program.
“As we work to strengthen our industry, customer satisfaction and retention will always be our foundation for growth,” NMMA president Thom Dammrich said in a statement. “This year’s Marine Industry CSI Award recipients are at the forefront of our industry’s growth potential and are helping ensure the experience of purchasing and owning a boat add value to the overall enjoyment of the boating lifestyle.”
NMMA launched its CSI program in 2001, and since its inception more than 600,000 surveys have been sent out to new-boat and engine customers.