NMMA names CSI award winners

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A total of 72 boat and engine manufacturers were recognized for excellence in customer satisfaction with 2009 CSI Awards by the National Marine Manufacturers Association.

Award recipients will be acknowledged during the International BoatBuilders’ Exhibition and Conference, set for Oct.12-14 at the Miami Beach Convention Center.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer.

Award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the last year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2008, and March 31, 2009.

Participating manufacturers must survey all new-boat buyers during this period. For this reporting period, 60,000 customer responses were collected.

A total of 105 boat and engine brands participated in the 2009 program.

“As we work to strengthen our industry, customer satisfaction and retention will always be our foundation for growth,” NMMA president Thom Dammrich said in a statement. “This year’s Marine Industry CSI Award recipients are at the forefront of our industry’s growth potential and are helping ensure the experience of purchasing and owning a boat add value to the overall enjoyment of the boating lifestyle.”

NMMA launched its CSI program in 2001, and since its inception more than 600,000 surveys have been sent out to new-boat and engine customers.

Click here for the full release and list of winners.


3 comments on “NMMA names CSI award winners

  1. rudderport

    To me this just looks like a list of boat builders in the Marine Industry.  I’m not trying to be negative, but this award is almost a give away.  There are companies on this list that do not deserve an award for cutomer service.  I really question the criteria for earning this award and think we should be holding the bar higher for ourselves.  I think the NMMA is a great organization, but giving ourselves awards is not the way to grow.

  2. Mark Kellum

    Rudderport – I beg to dissagree with your assessment that the NMMA CSI Awards are give aways. I have worked with several manufacturers who spent countless man-hours and resources to ahieve the standard set out by the NMMA for recognition of their exceptional customer service. Have you read the critieria? The CSI Information Packet is 42 pages with detailed instructions and directions that the manufacturers must complete and return for evaluation.
    You did not name any manufacturers that you claim are “on this list that do not deserve an award for customer service.” Even if you did, your individual veiw of a particular manufacturer or manufacturers is moot and anecdotal not measurable like the customer surveys results required by the NMMA and administered by AVALA.

  3. Lenny foye

    I agree with both Mark and Rudderport seems to me everyone is on the list of awards for some size they build. It is getting as bad as youth sports before high school level. Everyone makes the team and everyone gets an award. That is not how it is in the real world and not everyone makes the grade. Raise your bar higher. I can remember the days of the past where there were only a few winners. Not everyone wins in the real world. Just ask GM and all those people in Detroit.

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