MRAA to study the use of Grow Boating fundsPosted on
The Marine Retailers Association of America board of directors will launch a study into how 85 percent of Grow Boating engine assessment funds were used last year to increase boat sales.
The Advisory Council of Marine Associations has asked the board to look into the issue.
When the Grow Boating national campaign was suspended, 85 percent of the assessments were intended to go toward efforts designed to increase dealer sales, while maintaining some of the Discover Boating campaign’s momentum. The other 15 percent would support public relations, DiscoverBoating.com, Marine Industry Dealership Certification and a few additional core programs.
ACMA has been unable to find dealers who can substantiate receipt of any Grow Boating support, and the 85 percent of Grow Boating engine assessment funds that were to be used to directly assist retailers in the sale of boats has not been so used, the MRAA reports.
“MRAA highly values the recommendations of ACMA and will work in 2010 to implement them as well as other government issues as they arise,” MRAA chairman Ed Lofgren said in a statement.
Thom Dammrich, president of the National Marine Manufacturers Association and Grow Boating Inc., was out of the country this morning and not immediately available for comment.
ACMA also recommended the MRAA should continue all efforts to retain federal ethanol gasoline additive standards of E10 and oppose any attempt to increase ethanol additive levels beyond that level and asked the MRAA to actively pursue, support and lobby fishing issues in its government relations work.
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