Evinrude revamps Web site

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In an effort to increase traffic, Evinrude launched a new look for its consumer Web site.

Consumers visiting the site will see new page layouts and more user-friendly navigation tools, with faster uploads and links throughout the site.

“Keeping existing and potential new consumers on our Web site for product and educational information is imperative to communicating our many competitive advantages and ultimately building sales,” said Yves Leduc, vice president/general manager for BRP’s North American division, in a statement.

Click here for the full release.

Comments

One comment on “Evinrude revamps Web site

  1. Michael Posluns

    I have viewed the Evinrude web site numerous times and the DVD several times.  The emphasis on the biggest engines is understandable up to a point but there is a lack of discussion of the mid-range engines.  As someone who has been preparing to buy a 60 hp. for a couple of years, and have watched the 25 and 15 hp come on line, I could get an impression that the mid-range and portable engines are not very important to BRP.

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