Regal Marine to debut factory showroomPosted on
Regal Marine will soon be opening a 15,000-square-foot showroom where dealers and customers can tour the company’s entire line.
Regal will hold a grand-opening event March 20 to introduce the Regal Collection at the new Regal Factory Showroom in the company’s world headquarters in Orlando, Fla.
“We had to change our business model,” said Mark Kellum, marketing manager for Regal. “I think we are setting a standard for others in the industry with this approach.”
The showroom will display the full spectrum of products that Regal offers, which lets dealers offer customers a chance to tour any Regal model without keeping a large number of boats at their dealership, Kellum says.
“In this economy boat dealers have faced difficult challenges, especially keeping large quantities of boats in their inventory,” said Duffy Stenger, vice president of sales and marketing, in a statement. “We built the showroom for our dealers so they could present to their customers Regal models they do not have in stock.”
Since the Regal headquarters is next to the Orlando International Airport, Kellum says it is the ideal spot for the company to showcase every one of its 26 models. However, most visitors to the showroom will be existing customers and experienced boaters.
“We hope this showroom will appeal to a broad band of customers, but at this point people are not getting into boating,” said Kellum. “They are either in it or they are not – it’s very rare we have someone come in who has never owned a boat and buys one of ours. Our best customers are Regal customers.”
Regal will continue to hold factory tours and anticipates thousands of visitors per year to the showroom, Kellum said.
“We sent out 50,000 invitations all across North America and we have 300 people pre-registered for the grand opening,” said Kellum.
Regal Marine Industries manufactures luxury performance boats from 19 to 53 feet.
- Elizabeth Ellis
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