J&D Acquisitions pushes back 2011 introductionsPosted on
J&D Acquisitions is moving the 2011 model-year introductions for its Larson, Seaswirl, FinCraft and Triumph brands to September 2010, the company announced.
These brands have traditionally introduced new models on or before July 1.
“Moving the 2011 model-year introductions to September will allow our dealers to continue to sell and order new 2010 products during the height of the retail selling season without being concerned that 2011 products will interfere with and/or depreciate the value of their 2010 boat inventories,” company chairman Irwin Jacobs said in a statement.
For years, Jacobs has been an advocate of pushing back model-year introductions from the summer to the fall.
“I am pleased that we are starting to see some encouraging signs that the market has stabilized and we have begun to see consumers getting excited again about boating and out shopping for new boats,” he said, adding that moving the model year back will allow dealers to take advantage of this momentum.