Bayliner signs exclusive Garmin deal

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Bayliner Boats and Garmin International announced that all Bayliner navigation packages will feature electronics exclusively from Garmin beginning with 2011 model-year boats.

“In comparing product features, pricing and overall value, we believe Garmin is clearly the best choice and is a recognized leader in GPS mapping and VHF technology,” said Betsy Lazzara, Bayliner’s vice president and brand manager, in a statement. “In addition to being a great value, Garmin’s GPS and VHF radio combinations feature the latest interfacing technology available and will provide our customers with great quality and state-of-the-art design.”

Bayliner manufactures runabout and cruiser models ranging from 16 to 33 feet. The optional navigation packages vary by model based on boat size and specific use. Bayliner already is installing Garmin electronics on its cruiser models with complete integration throughout the product offering by September when the 2011 model year begins.

“Garmin is excited to work with Bayliner, a leading manufacturer of recreational boats that meet the needs of many on the water,” said Al Sundoro, Garmin’s director of marine OEM sales and marketing, in a statement. “We’re confident that our range of innovative products, worldwide network and advanced technology will meet and exceed the needs of the Bayliner customer who demands value and performance.”

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Comments

One comment on “Bayliner signs exclusive Garmin deal

  1. Chris Foster

    Boston Whaler has tried this in the past when Brunswick owned Northstar. The fly in the ointment has been the sky high pricing of the electronics. It was almost cost prohibitive to order it from the manufacturer as opposed to the after market. Hopefully Bayliner will not make the same mistake again.

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