Finalists named for Discover Boating campaignPosted on
The search is under way for an agency to develop plans for the Discover Boating campaign.
A task force made up of the Grow Boating board of directors and staff narrowed the list of integrated marketing agencies to develop plans for the ramp-up of the Discover Boating campaign to three finalists: McCarty Bowen, Olson and R&R Partners.
The agencies will make presentations to the board in August in Chicago.
The selected agency will present its recommendations for the relaunch to the Grow Boating board Sept. 28 at the International BoatBuilders’ Exhibition & Conference in Louisville, Ky.
Jones Lundin Beals, a Chicago-based agency search firm, was retained to manage the search.
Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!
Basic subscription: Registered members get free access to 10 premium content stories each month!
Individual subscription: $29 for unlimited site access for one year.
Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.
Corporate subscription: $300 for unlimited site access for all members of a company for one year.
You may close this dialog after seconds.