MDCE 2010: Former MRAA chairman honored

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ORLANDO, Fla. – John Sima, former chairman of the Marine Retailers Association of America, received the Irv Rosenthal Award Tuesday during a luncheon at the Marine Dealer Conference & Expo.

Sima is owner and president of Sima Marine, a family-owned dealership and marina in Ohio.

“I’ve learned more than I’ve given,” Sima said of the industry he has been involved with since he was 12, helping out at the business he now owns. His parents started Sima Marine in 1952, and his father, Jim, also once served as chairman of the MRAA.

Sima said he was shocked to receive the honor, adding, “This business is our life.”

The award is given annually to an industry participant who has contributed to the goals of the MRAA. It was created in honor of Rosenthal, an early MRAA supporter who was the president of Transfer Monogram, a supplier of boat decals and emblems.

The 2009 award recipient was Pack St. Clair of Cobalt Boats.

Several awards will be given out today during a luncheon at the MDCE: the Darlene Briggs Marine Woman of the Year Award; the Manufacturer/Supplier of the Year Award; the Legislative Award; and the Jerry Martin Journalism Award.


4 comments on “MDCE 2010: Former MRAA chairman honored

  1. Kevin Kyle

    Congratulations John!
    A very deserving award for a lifetime participant in the marine industry!  It’s been a pleasure working with Sima Marine over the years.  I’m sure father would be very proud.

  2. Norm Schultz

    Congratulations John. You truly deserve to be recognized with the Rosenthal Award. You have followed in your Dad’s footsteps by never hesitating to give your talent, finances and time to the industry whether to MRAA, the Lake Erie Marine Trades Association, the Boating Associations of Ohio, ABYC and others. Hang this Award prominently in your dealership where everyone who enters will see what a class act they are dealing with! 

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