Yamaha promotion runs through March

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Yamaha Marine Group today announced “The Four Stroke Revolution,” a new promotion designed to give consumers more of a reason to buy during the 2010 holidays and continuing during the boat show season through the end of March.

“This promotion will give consumers even more for their money because it gives them the opportunity to experience Yamaha’s newest, revolutionary four-stroke-technology outboards,” said Dale Barnes, division manager for marketing. “At the same time it offers benefits worth up to $2,500, depending on the model purchased.”

The promotion applies to eligible new Yamaha 2.5- to 350-hp four-stroke outboards. It provides the purchasing consumer a choice of a two-year Y.E.S. contract or a credit, on select eligible models, of as much as $2,000, based on MSRP, toward the purchase of goods and/or services available at the authorized participating Yamaha Outboard dealer that sold the outboard at no extra cost to the consumer.

The “Four Stroke Revolution” sales promotion is effective for select eligible outboards purchased and warranty-registered between Dec. 1 and March 31.

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Comments

2 comments on “Yamaha promotion runs through March

  1. Ken Lamain

    This seems like a broken record. The title should read, “Engine Manufacturer Finds Another Way to Cut Dealers Profit”.  Do they ever listen to the dealers? That same warranty they now give away, cost the dealer several hundred dollars in lost extended warranty sales on every engine. This does not sell more motors. There are no winners in this promotion. The manufacturer sells the same amount, the dealer makes less, and the customer gets no additional benefit he would not have gotten from the dealer anyway.
    Some year the manufacturers will discover that dealers are not making enough profit and are leaving the business. Wake up Mr Manufacturer, you are cutting your dealers throat one deal at a time.    

  2. Lance Uppercutt

    It appears that what Mr. Lamain actually means is that HE loses..  because he’s not able to sell his aftermarket service contracts via RecLending.  In this case there actually are winners..  they’re the consumers.  In our industry, an aftermarket warranty has never matched the level of coverage and support that a true OEM engine manufacturers warranty provides.

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