MarineMax signs deal with Marinas International

Posted on

MarineMax today announced a strategic business alliance with Marinas International that will allow MarineMax access to Marinas International’s marinas and the opportunity to establish sales brokerage offices while supplying Marinas International with increased traffic and occupancy for its more than 15,000 slips.

The sales brokerage offices will primarily focus on listing, marketing and management of brokerage boat sales and will provide an outlet for new- and used-boat sales for MarineMax.

The first phase of these offices will open in Massachusetts, New Jersey, Ohio, Michigan, Georgia and Mississippi.

“We are excited to establish this partnership with Marinas International and their team, which has a proven track record in marina management. This strategic business alliance will provide MarineMax with the opportunity to expand our geographic coverage and reach additional customers in areas we have not been,” said William McGill Jr., chairman, president and CEO of MarineMax, in a statement.

“The alliance with MarineMax creates a unique opportunity for the two dominant players in their respective industry segments with a common customer-centric culture to jointly offer a complete suite of service offerings to marina management by combining our existing marina management expertise with their boat sales and service expertise,” added Stan Johnson, a partner in Marinas International.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

One comment on “MarineMax signs deal with Marinas International

  1. boatman11

    Iam no big fan of Marine Max, but I have to say they made a wise decision in forging an alliance with Marinas International. Marinas Int. is one of the better marina companies out there (Westrec is another one). And yes, Marine Max has to be careful with whom they align themselves with. They had better be choosy.  Many of the Marina Companies out there have poor track records in owning and operating marinas, and delivering that very important service component. Some are virtual facades.
    I also like the fact that the Marinas Int. website clearly deilineates between the marinas they own outright, and those that they manage. Most Marina companies deliberately fudge that important detail.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

Did 2014 meet your sales expectations?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password