MIAMI – VIDEO: Trade Only holds industry roundtable

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0217_roundtableMIAMI BEACH – Soundings Trade Only held its annual roundtable with industry leaders Wednesday prior to today’s opening of the Miami International Boat Show.

The wide-ranging, nearly two-hour conversation included discussions of the danger of pricing the middle class out of boating, innovation in products versus the need to keep pricing under control, the proposed SeeDealerCost.com website and the implications of rising fuel prices.


Click play to watch the panelists discuss these issues. Mobile users can click here.

The panelists include Wayne Burdick of Beneteau USA; Larry Russo of Russo Marine; Jim Coburn of Coburn & Associates; Mark Mansfield of Ranger Tugs; Norm Schultz of the Lake Erie Marine Trades Association; Bill Yeargin of Correct Craft; Bob Staehle of Kellogg Marine Supply; David Pugsley of Brewer Yacht Sales; Ben Speciale of Yamaha Marine Group; and Louis Chemi of Navico Americas.

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Comments

3 comments on “MIAMI – VIDEO: Trade Only holds industry roundtable

  1. DJinNC

    Interesting dialogue split between marketing and creating real value for the consumer.  I agree with the comment that today’s consumer is much more educated about a product (and application) which leads me to a conclusion that despite the best marketing efforts the buyer will separate fact from fluff.  These same buyers will reject the very expensive frills and instead lean toward the very functional.  This is especially true when you combine with current lending practices of 10-20% down payments.  I really hope the manufacturers are listening as some are caught up in their own BS.

  2. Captain Seaweed

    Grow Boating campaigns and increased advertising budgets on everyone’s part is only a small piece of what it takes to grow the industry.  Manufacturers and dealers should concentrate their efforts on accessability.  You can make all the boats you can afford to build, but unless boaters have a positive experience using the boat [ ,ie. access & parking (ramps & marinas), dockage & fuel acess (state parks, clubs, marinas with docks, boat rentals, excellent mechanical service and areas for social activites on land, reasonable State & Fed. boating laws (rules & regulations),  and a positive relationship with those concerned with environmental issues (like fuel economy, noise, durability & recyclability, and proper trash and waste disposal on our public waterways to mention a few) ] we will have a tough time keeping boaters in boating and buying our inventory.
    Your real ace in the hole will be the ones of us who are sellers as well as BOATING FACILITATORS.  Unlike the RV business, where everyone in America paid for a fantastic highway system, we have no Uncle Sugar providing a similar level of support for boaters.  That’s it, plain and simple.  If we focus keeping the facilitators healthy, along with taking a hard supportive stand on the other issues stated above, we will have found a likely cure for any decline in boating / boaters.
    This has been our focus since we started our family business in 1972 and we’re still here hanging around to see what happens next !

  3. BoatRenting.com

    Great job Soundings and thank you for bringing that Video to us all that could not be there.
    Thanks again!

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