MIAMI – VIDEO: Yamaha, Volvo Penta announce joint venture

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MIAMI – Yamaha Motor Co. and AB Volvo Penta Thursday announced a strategic alliance designed to utilize each company’s strengths to make both stronger.

The announcement was made at the Miami International Boat Show and builds on the announcement in December that Volvo Penta and Yamaha signed a technical agreement for the joint development of boat control systems for outboard boats.

Click play to watch Moore and Speciale talk about the new alliance. Mobile users can click here.

Company officials said a joint task force has been created and will meet for the first time next week to begin planning programs and products. The task force will be open to ideas that could range from new technology to more training opportunities.

“We’ve been given the green light to work at it and see where it will go,” said Clint Moore, president and CEO of Volvo Penta of the Americas.

“We’re excited about the relationship we’re building,” added Ben Speciale, Yamaha Marine Group president. “The potential of this is extremely powerful.”


3 comments on “MIAMI – VIDEO: Yamaha, Volvo Penta announce joint venture

  1. bpante

    Great move.  As a Yamaha & Volvo Technician they both build a quality product.  They do not compete with each other and working togeather will improve things for the dealer and ultimately the consumer.
    They already do some simple things that make life much easier like using 33C control cables rather than brand specific cables that increase invintory expenses, increase the cost of and delay the repair of a boat.  

  2. boat guy

    They do compete against each other at retail….terrible move for those selling either product in the same product. Only a good move if you sell both!

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