Builders buoyed by Miami show resultsPosted on
Many builders are reporting positive results from the Miami International Boat Show, Strictly Sail Miami and the Miami Yacht & Brokerage Show, all of which ran Feb. 17-21.
Here are some of their results:
- Marquis Yachts announced a record-setting Miami Yacht & Brokerage Show today. Confirmed contracts during the show include 15 yachts sold, including contracts for three new custom Marquis 72s and one 69. “We couldn’t be more pleased with the efforts of our dealer partners,” president Robert VanGrunsven said in a statement. “This show has been a tremendous success. We are confident this is a precursor for continued strength for Marquis Yachts and our dealers throughout 2011.”
- Australian builder Riviera recorded the best international boat show results in the last two years, with 11 new boat sales at the Miami Yacht & Brokerage Show. “This was an extremely successful show for Riviera, with overall inquiry and sales up over 200 percent from last year, further reinforcing Riviera’s reputation for quality and innovation, a tremendous achievement and a great start to 2011,” director of Riviera Yachts Chris McCafferty said.
- Maritimo USA president Dave Northrop said his company’s stand saw a 30 percent increase in registered visitor numbers from the 2010 show. “With this result, we are looking at a great year,” he said. “While the weather was on our side, the strongest factors were the preparation and performance of our dealers. The addition of HMY and Galati Yacht Sales to our team played an important role.”
- Cigarette president and CEO Skip Braver reported an increase in traffic at his company’s booth. “Our sales have remained steady, thanks to our strong dealer network around the world and we saw great interest in Cigarette’s brand and innovations throughout the Miami show, which is an important one for us in our hometown,” he said.
- U.K.-based Discovery Yachts, exhibiting for the first time at the Miami show, enjoyed substantial interest in its 50-foot catamaran. A number of test sails were booked and a New Mexico couple signed up for their new Discovery Cat on the last day of the show, the company said.
- Viking recorded one of its most well-attended Miami Yacht & Brokerage Shows, with 4,800 registered guests during the five-day event, a 50 percent increase from last year. Six Vikings were sold – two 76 Convertibles, a 70 Convertible, two 60 Convertibles, and a 66 Convertible, a brand new model announced at the show.
- Rec Boat Holdings reported “better than projected” retail success for its Four Winns and Wellcraft brands. The company attributed the results to increased show traffic, effective retail incentives and new 2011 products. The majority of boats retailed this year were 26 feet and larger, the company said. Four Winns sold several express cruisers that ranged from 26 to 48 feet. The V475 and V435 were the popular-selling models this year. Wellcraft secured sales from its coastal fishing and Scarab lines, all above 29 feet.
For more on exhibitor success at the shows and a full report of news from Miami, see the April issue of Soundings Trade Only.
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