Marketing plan set for certification program

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The Marine Five Star Dealer Certification program will now include a marketing campaign that showcases the benefits of certified recreational boat dealers to consumers while driving them to the websites of its certified dealer members.

The campaign began this month and will run through August.

The campaign directs consumers to dealers’ websites via a comprehensive list of certified dealers on, adding value to the National Marine Manufacturers Association’s certification program.

Components of the marketing campaign will include “banner ads” placed on targeted consumer boating websites, helpful information on dealer certification placed in consumer newsletters, editorials and news articles in consumer boating publications.

The campaign is expected to generate more than 900,000 targeted consumer impressions a month for the duration of the program.

Certified dealers are encouraged to click here and verify that the information listed is accurate and includes their current contact information.

If the information requires updating, you can click here to do so.

For assistance with passwords, call Terry Leitz at (312) 946-6212 or e-mail


5 comments on “Marketing plan set for certification program

  1. C. Moore

    Seriously the consumer has little use for “certified what ever labels” today, it still about cost/price. The terms “Certified”, 4 star, etc have been over used/abused. It didn’t help the “certified manufacturers” or “certified dealers” who spent untold anounts of cash to become certified, as most went belly up or are just hanging on. One of the first departrments sent packing was the compliance departments. Why? Because they never have added a documentable dime to the bottom line. But they did infact suck untold money away from it. What in Gods name is an consumer impression? Can I get an advance on it?  Can I purchse groceries with it? Is it a qualified sales lead? Oh no it’s a targeted impression…please folks enough nonsence.  We need a stable economy!!

  2. Boat4ever

    I agree C. Moore.
    As a consumer I could care less who you pay or how much to get an “approval rating”. It means NOTHING to me.  Just like the BBB means NOTHING.
    As if an educated buyer can’t figure out for themselves who they should deal with.
    It is just a parasitic business plan that egotistic fools fall for.

  3. Chrismas007

    Nobody cares whether you two like online advertising or not.  It is really about what the public wants.  The next generation of buyers IS turning to the web for information on where to buy.  Therefore, those 900,000 TARGETED buyers are people searching for information on boating.  I, as a businessman, embrace the online generation of customers and fully support companies who seek out online marketing.  Potential customers of my generation are no longer using the yellow pages and reading newspapers.

  4. Boat4ever

    Chrismas007, Your comprehension is poor.
    I am the public, the next generation.  More than 90% of my purchases and transactions are on-line, including use of the yellow pages and newspapers. (ALL on-line).
    Most likely you are one of those businessmen who buys into this costly certification and, of course, passes that on to “the public and the next generation”.

  5. Sandy Barris

    By the way, if it’s OK with you I’d like to add that no marketing plan or marketing calendar should be set in stone!
    If history has taught us anything, no matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s), clients, future clients or suppliers are doing.
    Here’s the kicker, don’t feel as if you have to be a psychic
    Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to market your particular business, product, service or idea in the first place!
    No doubt about it, there’s an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind!
    The best way to do so is to have a marketing plan and marketing calendar that is flexible and built to adjust itself when the time comes to do so.
    Sandy Barris
    Fast Marketing

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