Boston Whaler to roll out new iPhone app

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Boston Whaler owners soon will have immediate access to information, thanks to a new iPhone application under development for introduction this spring.

“The Unsinkable iPhone app features a wide range of useful tools for Whaler owners and enthusiasts alike,” Boston Whaler vice president of sales, marketing and customer service Jeff Vaugn said in a statement. “It can help boaters locate the nearest ramp and even allow them to find the nearest servicing Whaler dealer for emergency technical assistance or local knowledge.”

Other tools of the application include links to local weather forecasts and tides, Whaler events and rendezvous, and access to Boston Whaler’s social networking sites.

Additionally, critical components of the Boston Whaler website, including all model information, videos and photos, are designed for easy viewing via iPhone and iPad.

“Boston Whaler strives to be innovative and on the cutting edge of boatbuilding technology and consumer interaction,” Vaughn said. “Through this new technology we’re able to provide our owners, fans, dealers and prospective buyers with a fast, easy way to access all of the information they’re after — a portal into the Whaler lifestyle right in the palm of their hands.”


3 comments on “Boston Whaler to roll out new iPhone app

  1. ThomasBrookingCPA

    The App is under development…we’ll see-

    I’ll clap when I can download it from the App store and use it successfully.

  2. Thomas Morancy


    The Boston Whaler is a wonderful brand with a superb and earned heritage for safety and quality. Always hats off for the BMW’ qulaity of this affordable boat.

    The I-Phone too, has opened a new world of effective communication to those who understand how easy it is to use the phone to gather info on anything, including Boston Whalers. An app that is fun and confident would be wonderful. Once the app is done, the question then becomes ‘How do we become viral and spread like wildfire?’ The possible answer: Along with the obvious photos of boats, offer the benefit of a navigation/gps link. This embodies the safety of Whaler and gives boaters a ‘back-up GPS. Unsinkable is a fantastic name!! Thank you! I will download! Good luck! Tom

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