NMDA survey shows optimism for 2012Posted on
Most members of the National Marine Distributors Association said they expect 2012 to be an up year for marine accessory sales, compared with 2011, according to the group’s annual State of the Industry survey.
The results show that 78 percent say next year will improve upon the current year. Twenty-two percent say sales should be about the same.
Looking at 2011, compared with 2010, 43 percent said total sales volume for marine accessories was up, 39 percent said it was down and 18 percent said it was about the same.
Asked about the number of dealers serviced in 2011, compared with 2010, 40 percent reported working with fewer dealers, 30 percent said they serviced more dealers this year and 30 percent said the number was about the same.
Although 48 percent of respondents said the average order size from dealers was down this year, compared with last, 26 percent said it has increased; 26 percent said it has stayed the same.
Most respondents said collections on sales were either faster or about the same in 2011 as in 2010. Only 22 percent said collections were slower.
In terms of the number of dealers that declared bankruptcy or closed their doors this year, compared with last, 22 percent of respondents said the figure was up, 30 percent said it was down and 48 percent said it was the same.
The survey also showed that most NMDA members are not involved in social media. Only 18 percent reported having a Facebook account; 23 percent have a Twitter account, and 5 percent have a blog. Most said there were no plans to get involved in these areas.
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