Premier Marine acquires two brands

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Pontoon builder Premier Marine announced the acquisition of Weeres Industries and Palm Beach Marinecraft.

Premier co-owners Bob Menne and Gene Hallberg signed a letter of intent July 1 to purchase both companies. Terms of the transaction were not disclosed. Weeres and Palm Beach will retain their names, but will be wholly owned subsidiaries of Premier Marine.

“The purchase of Weeres and Palm Beach will allow Premier to offer a broader selection of boats to dealers and further increase our share in the pontoon market,” Menne said in a statement.

Weeres Industries builds pontoon boats, water bikes and swim rafts. Palm Beach Marinecraft builds pontoons, swimming rafts and water bikes.

The Weeres and Palm Beach brands will continue to run as independent businesses and will be operated out of their facility in New Ulm, Minn. The Premier and Leisure brands will continue to be operated independently out of the existing headquarters in Wyoming, Minn.

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4 comments on “Premier Marine acquires two brands

  1. boat rep

    Any body that knows the Hallbers and Mennes know that Gene bought the 2 companies because he has the money to do it…not the Mennes

  2. lovetoboat

    Way to go Gene and Bob! The “boat rep” must not know you guys very well! Best wishes to your team!

  3. Capt'n Bald Bob

    Great to hear That these two lines are being “saved”. Both have good brand names and Premier runs a quality shop. And I’ll bet they got the two companies at a good price. A buyers market now and pontoons are the one (sort off) bright spot in this troubled industry.

  4. shelamond

    Also Most ANY BODY Knows That You Can Have All The Money In The World But It Takes Nice Folks Like Bob & Betty Menne ( And Tom ) To Make It All Work .

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