Tennessee joins RBFF boater registration program

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The Recreational Boating & Fishing Foundation announced that the Tennessee Wildlife Resources Agency is participating in its Lapsed Boat Registration Pilot Program, which aims to increase boat registration renewals.

Tennessee joins Florida, Ohio and Oregon as the fourth state to implement the direct mail pilot effort that RBFF developed in partnership with the Oregon State Marine Board and the Oregon Department of Fish & Wildlife.

“We’re thrilled that Tennessee is joining our pilot program to increase boat registration renewals,” RBFF president and CEO Frank Peterson said in a statement. “Boat registrations are critical to state fish and wildlife and boating infrastructure programs, and we’ve learned that if we simply remind boat owners about the joys of the sport and the important impact their participation has, they’ll get back out on the water.”

RBFF’s program started in April 2009 when the owners of lapsed boat registrations in Oregon who had not renewed since 2007 were sent direct mail pieces reminding them about the importance of renewing.

The program generated more than $20,000 in new revenue.

The registration renewals also generated an estimated $25,000 in additional revenue to the state of Oregon through state gasoline taxes and allocations from the Sport Fish Restoration and Boating Trust Fund. Results from the 2009 program encouraged Oregon and RBFF to plan a second program in 2010. The state achieved a 17.7 percent re-registration rate that year.

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