Discover Boating recaps marketing gainsPosted on
In a recent presentation to the Grow Boating board of directors, Discover Boating staff showcased highlights from the 2011 marketing campaign.
• Facebook: Reached 219,000 fans
• Website: 46 percent increase in visits
• Mobile: 323 percent increase in DiscoverBoating.com visits
• Discover Boating was awarded the Gold Effie for the Making Waves digital campaign
• Discover Boating is offering “Welcome to the Water” point-of-sale materials to retail locations at no cost, including dealers, retailers and marinas.
The materials include window clings, windshield stickers and bumper stickers.