Honda Power Equipment wins marketing honorsPosted on
Honda Power Equipment, a division of American Honda Motor Co. Inc., received seven MarCom Awards for several of its computer-based dealer and distributor service training modules.
Two business units — Honda Engines and Honda Marine — were recognized by the Association of Marketing and Communication Professionals for their comprehensive training programs and individual instructional sections.
Specifically, Honda Engines earned an overall Platinum MarCom award for its Honda Engines Training and Certification System, along with recognition for two training modules offered within the system: 4-stroke engine theory and carburetor theory. Honda Engines garnered a Gold MarCom award for its electrical fundamentals training module and the company’s basic emissions and DDiN navigation module received an honorable mention.
Honda Marine was awarded a Platinum MarCom for the outboard rigging curriculum offered to dealer technicians via the Honda Marine online technical training program.
“The Honda Power Equipment organization is honored that the online training programs of two of our business groups have been recognized for excellence in marketing and communication,” Honda Power Equipment vice president Scott Conner said in a statement. “At Honda, our teams always make it a priority to listen to and work closely with our dealers and distributors in developing a training system that meets their unique needs.”
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