EXCLUSIVE: NBC will televise America’s Cup World Series final

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NEWPORT, R.I. — Sailing returns to network TV Sunday for the first time in 20 years.

NBC will air the America’s Cup World Series race live, starting at 2:30 p.m. EDT.

“Just one year ago ESPN said they couldn’t sell sailing television,” said Iain Murray, America’s Cup regatta director and CEO of Race Management. “Now sailing television is going to a much broader audience than ever before.”

Murray’s remarks came today at Sail America’s 2012 Industry Conference in Newport as he outlined the push to grow the America’s Cup audience reach globally. Already the reach “has changed dramatically,” Murray said.

“What this conference is all about — taking the 1.5 million people you’re reaching and growing that into 3 million — essentially we’re trying to do the same thing,” Murray said.

There had been resistance to carry the Cup initially because, as TV people would say, “it’s just triangles on a blue screen,” said Bob Billingham, San Francisco event infrastructure manager.

The 34th America’s Cup, which will be held in San Francisco Bay in 2013, will make for some “cool television” with 72-foot wing-sail catamarans, Murray said.

Director of digital technology Stan Honey — co-founder of Sportvision Inc. and the man who digitally enhanced the hockey puck to make it blue and added the yellow first-down line into football broadcasts — is combining video footage taken from helicopters and juxtaposing it onto the race to make it more accessible to non-sailors.

Me-TV, the digital tier station of NBC 10 in the Newport area, will show live racing Thursday through Saturday before NBC takes over on Sunday.

Comcast Sports in California also will have live racing each day, as well as a full replay at 9 p.m. PDT.

Globally, the Emmy Award-winning coverage is available on more than 35 networks, including Mediaset in Italy, Canal+ in France, SkySports in the UK, Supersport in South Africa, Rogers Sportsnet in Canada, OSN across the Middle-East, Fox Sports in Australia and TVNZ in New Zealand.

Coverage is also available live and on-demand worldwide on YouTube.com/AmericasCup, subject to territorial broadcast agreements. In the United States, the broadcast agreement with NBC means there will be no live coverage on Sunday July 1 on YouTube. Replays, highlights and on-demand are unaffected, however, and will be available on YouTube in the United States throughout all four days of the AC World Series in Newport.

Eight crews from six countries are competing in the 2011-12 AC World Series, including: Artemis Racing (Sweden), skipper Terry Hutchinson; Emirates Team New Zealand (New Zealand), skipper Dean Barker; Energy Team (France), helmsman Loïck Peyron; Luna Rossa Challenge (Italy), with two boats, helmsmen Chris Draper and Paul Campbell-James; Oracle Team USA (USA) with two boats, skippers James Spithill and Russell Coutts; and Team Korea (Korea) with skipper Nathan Outteridge.

Read a full report about Sail America’s 2012 Industry Conference in an upcoming edition of Soundings Trade Only.

Reagan Haynes

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Comments

6 comments on “EXCLUSIVE: NBC will televise America’s Cup World Series final

  1. Brian H2O

    The decisive final day of dramatic racing at the AC World Series Newport will be shown coast to coast in the USA on NBC television on July 1, signaling the return of live America’s Cup racing to network television in the United States for the first time in 20 years.

    The final day of racing on Sunday will determine not just the winner of the Newport event, but will also decide the 2011-12 AC World Series Championship. Currently, ORACLE TEAM USA’s Jimmy Spithill holds a narrow four-point lead in the overall series.

    Televised action, including both the match racing and fleet racing finals, is scheduled to start at 14.30 EDT on Sunday July 1st. The 90-minute program will be available across the United States on the main NBC network.

    Championship Racing in the AC World Series in Newport consists of four full days of match and fleet racing from June 28-July 1 with the AC Village in Newport open from June 23 through July 1.

    In the Newport area, NBC 10, the AC World Series Newport Official Television Partner, will bring viewers special programing, including a showing on June 23 of America’s Cup Uncovered followed by a live special, ‘America’s Cup: The Races Return’. This live special will touch on the history of the America’s Cup races in Newport since 1983, preview the races and let local fans know how they can enjoy the Newport event, on TV and on web and mobile platforms. Me-TV, the digital tier station of NBC 10, will be showing live racing on Thursday June 28 to Saturday June 30, before NBC takes over on Sunday July 1.

    Comcast Sports in California will also have live racing each day, as well as a full replay at 2100 PDT.

    Globally, the Emmy award-winning coverage is available on more than 35 networks including Mediaset in Italy, Canal+ in France, SkySports in the UK, Supersport in South Africa, Rogers Sportsnet in Canada, OSN across the Middle-East, Fox Sports in Australia and TVNZ in New Zealand.

    Coverage is also available live and on-demand worldwide on YouTube.com/AmericasCup, subject to territorial broadcast agreements. In the United States, the broadcast agreement with NBC means there will be no live coverage on Sunday July 1 on YouTube. Replays, highlights and on-demand are unaffected however and will be available on YouTube in the USA throughout all four days of the AC World Series in Newport.

    Eight crews from six countries are competing in the 2011-12 AC World Series, including: Artemis Racing (Sweden), skipper Terry Hutchinson; Emirates Team New Zealand (New Zealand), skipper Dean Barker; Energy Team (France), helmsman Loïck Peyron; Luna Rossa Challenge (Italy), with two boats, helmsmen Chris Draper and Paul Campbell-James; ORACLE TEAM USA (USA) with two boats, skippers James Spithill and Russell Coutts; and Team Korea (Korea) with skipper Nathan Outteridge.

    View latest articles

  2. RHaynes

    The conclusion to the 2012 America’s Cup World Series will be broadcast this Sunday at 2:30 EDT.
    The 2013 race will also be broadcast. Part of the session was regarding some new and exciting things for 2013 – apologies for any confusion.

  3. Sam

    This is great , maybe if we they made a video game on boating it will enfluence the young generationto get into it.

  4. Ron Kramer

    I’m confused as well – I’ve searched all summer for when America’s cup can be seen on TV and none of the online articles are clear. NO WONDER THEY CAN’T SELL SAILING ON TV?

    I read so much mixed info, something said I can see it next week, another 2013… others say it was in June. Apparently the only place to see clips is on youtube. = (

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