MarineMax set to open shopping-mall showrooms

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MarineMax is opening locations at U.S. malls owned by Taubman Centers to sell boats and raise awareness about boating.

A temporary showroom in the lower level of the former Robb & Stucky furniture store at International Plaza in Tampa, Fla., is the first, according to a report by the Tampa Bay Times.

“The goal is to reach out to people who don’t normally go to a boat store or a boat show and show them what boating is all about,” David Witty, vice president of event marketing and retail merchandising for MarineMax, said in the report.

The showroom will have a 24-seat theater for showing videos about boating and will offer boating safety courses, including MarineMax’s Women on Water training classes.

MarineMax moved three boats, from 17 to 24 feet, into the showroom Wednesday.

The company plans a soft opening for the showroom next week, with a grand opening on around Sept. 1, according to the Tampa Bay newspaper. It will be open through January.

Click here for the full report.


3 comments on “MarineMax set to open shopping-mall showrooms

  1. Save-On Fiberglass Supply

    This is a great idea. Put the boats in front of
    the woman shoppers. They will tell their husbands about what they saw in the mall.

  2. Bayareaboater

    This is nothing new. Local boat dealers here in Northern California have used vacant stores in shopping malls as satellite showrooms for over 20 years. It’s a novel idea, but one that won’t produce enough sales to support the idea much beyond the initial hoopla over it. Same with the Costco parking lot sales. But I’m sure that their stock will get a bump just from the news announcement of it and that is what they are really looking for. MM is quick to sell the sizzle but can hardly produce the steak…

  3. boatbiz

    Yes it has been tried and though it would have been a great idea about 10 years ago, it is not anything world any hoopla, as mall traffic continues to die down and malls go out of style.

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