San Diego show reports attendance increase

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The 2012 San Diego Yacht & Boat Show attracted 5,026 people, a 68 percent increase from the 2011 show, according to the National Marine Manufacturers Association.

The NMMA said initial feedback from exhibitors at the July 26-29 show was positive, with many reporting quality crowds and boats sold.

“The NMMA/SCMA integration is working. In just one month, with top-notch marketing and communications resources, we’ve been able to reinvigorate the San Diego Yacht & Boat Show and anticipate this event to be a mainstay for the Southern California marine industry,” NMMA West executive director Dave Geoffroy said in a statement.

“We saw boat buyers this year and are very happy with the show and attendance,” said Jim Johnson of Chuck Hovey Yachts.

“The traffic was noticeably up, and we saw a lot of quality attendees and potential customers” said Jack Buckley of Ensign Yacht Sales. “There were definitely more buyers than sellers.”

The 2012 show featured new on-water attractions, Try It Cove and Take the Helm with Discover Boating, which allowed attendees to try paddleboarding and participate in interactive on-the-water boating courses, both power and sail. The overall consensus from exhibitors and attendees about the additions to the show was very positive, the NMMA said.

“The show was great for West Marine. We met many customers who saw TV coverage and came prepared to try a paddleboard at the new Try It Cove and we sold product,” said West Marine’s Joyce Apple.

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Comments

3 comments on “San Diego show reports attendance increase

  1. KG

    A 68% increase in attendance! That has got to be a mistake or SCMA has been inflating their attendance at this show for years!

  2. michael j gardella

    I am with Fraser Yachts & we went in to the show with five boats. The 68% increase is NOT a mistake. We are more than happy with the turn out as we not on;ly wrote offers from new clients, but have sea trialed & surveyed a couple of the boats that we wrote.
    The only mistake here is the other San Diego Marine Dealers/Brokers that failed to ante up, their mistake.

  3. KG

    Ok Mike, so you are saying there was only around 2000 who attended last year! With attendance like that, how could you sell exhibitors for this years show!

    They did not make a mistake, they made a sound business decision not to pony up for a show that only produced 2000 attendees!

    Better luck next year.

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