Yamaha unveils new summer promotion

Posted on

Yamaha Marine Group announced a new “Say Y.E.S. and Go Boating” promotion designed to help dealers during the late-summer selling season.

The promotion applies to eligible new Yamaha 2.5- to 350-hp 4-strokes and provides a 2-year Y.E.S. (Yamaha Extended Service) contract on select models at no extra cost to the consumer, according to Yamaha.

“Promotions that offer additional warranty coverage have a great track record,” Yamaha marketing manager Dale Barnes said in a statement. “We want to help our dealer partners continue their sales momentum and make this a great year.”

The program is effective for outboards purchased and warranties registered between Aug.1 and Sept. 19.

Click here for the full release.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.


One comment on “Yamaha unveils new summer promotion

  1. Ken Lamain

    WOW, what a bold new idea. Lets all count the days until Merc jumps back on the 5 year warranty band wagon. Evenrude never left, could that be part of it? The “great track record” comment is really hard to judge. Seems like sales have been strong in the last month without the additional warranty. The other thing is, we have made our Yamaha dealers a bunch of extra money selling additional YES coverage with the new engines. Now here comes the same old idea to take that extra money right out of the dealers pocket. Why not give the dealer a rebate or extra co-op or something that will help him directly. Taking money away from the sale does nothing but hurt the dealer. Come on engine builders, think about it. Thanks, Ken

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

What will be the effect of low gas prices on the marine industry?

View Results

Loading ... Loading ...

Search Boats for Sale


Login to Trade Only Today

Lost Password