Marina Industry Association adds to rating system

Posted on

The Marina Industry Association announced an extension to its Gold Anchor International Rating Scheme, which provides customer service accreditation for marinas.

The extension will give marinas the option to be Gold Anchor-accredited, but without a specific 3 to 5 Gold Anchor rating, the group announced.

This non-rated option is called the Gold Anchor International General Scheme. Participation in the General Scheme is based on a marina meeting six core customer service criteria and a commitment to abide by a customer code of ethics.

Ian McAndrew, a Marine Industry Association Gold Anchor Committee member and a key architect of the Gold Anchor Rating Scheme, says the addition to the scheme will provide more marinas with the opportunity to achieve Gold Anchor customer service accreditation.

“This general scheme does not pretend to be as detailed as the 110-point rated scheme criteria that includes independent auditing,” McAndrew said in a statement. “However, it is the ideal option for marinas that do not want to be rated, but desire Gold Anchor customer service accreditation. We also anticipate the general scheme will result in an extensive network of Gold Anchor marinas across the globe, with many subsequently moving through to participate in Gold Anchor rating.”

Marina Industry Association president Andrew Chapman said the extension to the Gold Anchor Scheme was a logical move to enable more marinas to benefit from the value of the well-known Gold Anchor brand.

“Customer service is at the forefront of any successfully run marina,” Chapman said in a statement. “This new initiative enables these marinas to achieve an industry customer service accreditation based on sound foundations and linked to the association’s well-established Gold Anchor International Rating Scheme.”

Click here for the full release.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

Did 2014 meet your sales expectations?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password