Ranger Boats signs marketing deal with Lucas Oil

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Flippin, Ark.-based Ranger Boats is partnering with Lucas Oil, a company that makes petroleum additives and oils for high-performance engines.

The alignment of the two brands includes several joint initiatives, including a new Factory Fill program, which centers on the use of several key Lucas products in the Ranger manufacturing process, according to the company.

This includes the use of Lucas hydraulic steering fluid, grease and marine engine oil at the factory.

In addition, each Ranger boat will come equipped with a prepackaged sample kit of Lucas Oil products, including its Slick Mist speed wax and interior detailer, along with samples of Lucas fishing reel oil, fuel injector cleaner, ethanol treatment and trim and tire shine.

The kit will be packaged in a bucket with a lid for long-lasting use and has a retail value of more than $50. The Factory Fill program also includes an opportunity for authorized Ranger dealers to carry Lucas Oil products in their showroom.

“We’re proud to elevate our relationship with Lucas Oil to this level,” Ranger Boats president Randy Hopper said in a statement. “The Lucas brand shares so many similarities with Ranger. From the quality of their products and people to a shared passion of competitive fishing and time on the water, we’re excited to pass along the benefits of working with a great brand to our loyal family of Ranger owners.”

Among other things, the new partnership includes several joint promotional sponsorships focused on competitive fishing.

“We’re passionate about fishing and boating,” Team Lucas marketing director Jamie Devney said in a statement. “It doesn’t matter if you’re a weekend angler or serious tournament fisherman; Lucas Oil marine products enhance the performance of any boat. Combine that with so many award-winning products designed to help take care of tow vehicles and we feel like our partnership with Ranger Boats is a perfect fit.”

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