Rolex renews US Sailing sponsorshipPosted on
Rolex Watch U.S.A. will extend its support of US Sailing through the renewal of its long-standing sponsorship.
While continuing its position as the organization’s official timepiece and the title sponsor of US Sailing’s Rolex Yachtsman and Yachtswoman of the Year awards, Rolex will elevate its support of US Sailing by becoming a patron of its Afterguard and Medalist programs, US Sailing announced.
The Afterguard is US Sailing’s highest-level donor program and it has a mission of leadership, integrity and advancement for the sport of sailing in the United States. Afterguard donations fund restricted projects of mutual interest between the donor and the organization, as well as unrestricted gifts to support operations. The Medalist program supports the Olympic Sailing program, whose mission is providing a path to Olympic and Paralympic pre-eminence for U.S. sailors.
Rolex has long viewed US Sailing’s role as critical to the development of the sport in the United States, and this new era in the relationship not only builds on the partnership that the two organizations have forged over three decades, but it also continues the encouragement and promotion of excellence while highlighting the rich traditions of the sport.
“We are honored that Rolex is our longest-standing partner, supporting US Sailing for over 30 years,” US Sailing executive director Jack Gierhart said in a statement. “Our friends at Rolex have been and continue to be instrumental in the development of sailing in the U.S. While times change and strategies evolve, Rolex’s commitment to the sport and our organization has only strengthened over time. We are grateful for that as we work to promote excellence, integrity and opportunity in sailing.”