BoatsGo.com names chief marketing officer

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BoatsGo.com, a daily deals website offering discounts on boating-related products and services, said it named Mike Dickman as its chief marketing officer.

Dickman will be responsible for building the company’s brand with consumers and the marine industry.

“We are excited to have Mike on our team. His experience and knowledge of the industry, along with his personal relationships, are key to the growth of BoatsGo.com,” Stephen Munive, the company’s chief executive officer and founder, said in a statement.

“Boaters are passionate about their hobby and that passion drives the desire to participate in boating more often,” Dickman said. “If boaters have access to discounts on the products and services they need, they are more likely to spend more time on their boats. If they spend more time on their boats, they will spend more on products and services. That’s good for everyone involved.”

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