BoatUS consumer affairs director retires

Posted on

After 26 years of fighting for boaters’ consumer rights, BoatUS Consumer Affairs Department director Caroline Ajootian announced her retirement.

Seaworthy Magazine editor Charles Fort will assume the helm of the BoatUS Consumer Protection Bureau, the only consumer advocacy program dedicated solely to boaters seeking redress from manufacturers, suppliers or businesses, BoatUS said. It also offers the only online database of consumer complaints and safety information, as well as a free online Recall Safety Alert Registry.

Ajootian sailed on Long Island Sound and the New England coast as a child growing up in New York. She later worked at her family’s wooden-boat workshop and was a newspaper reporter and photographer before she joined BoatUS in 1986.

Many BoatUS members will recognize her name for her consumer-driven stories in BoatUS Magazine, and she was fondly known among users of BoatUS online chat boards as the helpful “Ask Caroline” moderator. She also managed the BoatUS Salvage Arbitration Program.

“Almost everything else we know today about recreational boating and the businesses that produce, sell and service boats is completely different from what it was 25 years ago,” Ajootian said in a statement. “For example, today, while complaints to BoatUS about dealer and factory service haven’t been completely eliminated, the egregious complaints of the past are rare. And the marine industry has gone a long way toward adopting consumer-service trends with things like comprehensive warranties, improved overall product quality and ease of repairs. Today you also hear much less finger-pointing between the factory and the dealer.”

Ajootian investigated and wrote dozens of high-profile stories for the magazine throughout her tenure, often identifying emerging patterns of defects.

In addition to his new duties as consumer affairs director and consumer editor of BoatUS Magazine, Fort will remain in his role as associate editor of Seaworthy magazine, the BoatUS damage avoidance publication. Prior to coming to BoatUS in 2002, Fort sailed the hemisphere for three years from Alaska to Panama with his family aboard a 30-foot sailboat, gaining hard-earned bluewater experience. He has a 100-ton Coast Guard Captain’s license.

Click here for the full release.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

One comment on “BoatUS consumer affairs director retires

  1. Captain Bruce Pierce

    Maybe now they will stop lobbying the government to make driving a boat not necessary to have a licence. They have been for ever selling us on “Keep Government out of our lives” Having been a Seatow Captain and Sailed thousands of miles, people are NOT learning this on there own. Most boaters I know want boaters to take a test for a licence. They know all of us are only as safe as the idiot next to us! I have never purchased anything from there stores , Insurance ,or anything Boat US has is involved in

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

Did 2014 meet your sales expectations?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password