Brunswick makes changes at Bayliner and Sea Ray

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The Brunswick Boat Group announced that Keith Yunger was promoted to president of Bayliner.

Yunger succeeds Jeff Behan, who is being promoted to vice president of planning and business development for the boat group.

Both men will report to boat group president Andrew Graves.

Sea Ray president Rob Parmentier resigned to pursue other opportunities. On an interim basis, Graves will assume these responsibilities.

“We wish to thank Rob for his many years of service to Sea Ray, his enthusiasm for Sea Ray owners and his unwavering commitment to the dealer network,” Graves said in a statement.

Behan also will provide strategic planning and project support as needed across Brunswick and will report to chairman and CEO Dustan McCoy in this capacity.

“Keith Yunger has worked for the Brunswick Boat Group for the past eight years in progressively more responsible sales and marketing roles, most recently as vice president [of] sales for Bayliner and Trophy brands,” Graves said in a statement. “Meanwhile, as vice president [of] planning and business development for the Brunswick Boat Group, Jeff Behan will provide continued focus on our strategic growth initiatives, drive group-wide marketing process improvements and support our efforts to further strengthen our distribution networks.”

Behan joined Brunswick in 1991, serving in a number of positions within the company’s marine operations, most recently heading Bayliner and Brunswick’s new operations in Brazil. Brad Anderson, vice president of marketing and planning for the recreational boat group, will now assume the additional responsibility for the Brazilian operations. Jorge Valdes, general manager of Brunswick Boat Group Brazil, will now report directly to Anderson.


3 comments on “Brunswick makes changes at Bayliner and Sea Ray

  1. 300DA2005

    Rob Noyes and Rob Parmentier were two of the best representatives of Brunsiwick that I have ever seen. Please do not let their deptarture turn into poor customer service and “Baylinerization” of Sea Ray. Having owned 2 Sea Ray’s myself and cruising with several multi-sea ray owning Captains, we are a loyal group. Solid construction with no “cheaping out” on parts and materials is what we value and what keeps us coming back.

  2. Ex-Rayer

    Another end to the chapter of cleaning house of the old Sea Ray guard. Providing a great product and solid customer service. It will never be the same.

  3. Jim and Cindy DiSarro

    Jeff Behan, Keith Yunger, Bayliner boats,

    On Friday I ordered a 2013 Element at the local Ray Clepper dealership in Irmo SC.
    After viewing the Element online along with all info provided I was sold on this boat.
    This is a home run for Bayliner. However, I was amazed to find out that the family would not be able to enjoy this boat until June and future order may not be filled until August. The boating season is just about over by then. My question is this, how many sales will Bayliner loose because of production not being able to keep up with the sales orders being taken on this fantastic boat and it’s only March. What is going to happen once it starts boating season. I see a lot of potential customers buying elsewhere because of the length of time it takes to get an Element. My grandchildren are already bugging me about when the boat will be in.

    Thank you for allowing me to vent,

    Jim and Cindy.

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