Boat Trader debuts marketing software

Posted on

Boat Trader announced today the launch of a full-service marketing suite.

Boat Trader Marketing Solutions is designed to help dealers promote the brands they carry and other aspects of their business, including financing, service, parts and accessories.

Boat Trader said Marketing Solutions’ search engine optimization tools capture consumers searching for the brands a dealer carries while the paid search marketing product simultaneously delivers relevant advertising that will generate 40 percent of all click-throughs. The suite of products also includes professionally developed websites with multiple levels of customization, from basic turnkey sites to fully customized mobile experiences.

“Boat dealers have asked for a customized marketing solution designed to fit their needs and budget, and we’ve listened. Our team of experts analyzes dealers’ current marketing plans to identify the best solution to ensure maximum results at each stage of the sales funnel,” Dominion Marine Media Marketing Solutions director Sonya Schweitzer said in a statement.

“Although there are many companies offering similar solutions, Boat Trader Marketing Solutions has a team of marine marketing specialists with more than 40 years in the boating business. We understand how boat buyers shop and how dealers can best engage with them.”

Dominion said Boat Trader advertises the widest selection of boats for sale in the country.

Boat Trader said dealers who are interested in furthering their engagement with customers and prospects can take advantage of the social media and email marketing offerings. Marketing Solutions creates and distributes unique content across social media networks and the email marketing product allows dealers who carry multiple manufacturers, lengths and types to reach an audience specifically selected for each product, Boat Trader said.

Marketing Solutions’ reputation management offering allows brokers to build, monitor and manage their online reputation, which is quickly becoming a very important part of a boat buyer’s decision process, according to Boat Trader.

Click here for the full release.

Welcome to TradeOnlyToday’s premium content! To continue reading, please register now, for access to 10 free stories per month. Or subscribe, for unlimited access to all TradeOnlyToday content!

Click here to Register ... it's free!

Basic subscription: Registered members get free access to 10 premium content stories each month!

Not a member yet? Click here to Register!

Already a member? Click here to Login!

Subscribe ... for unlimited access!

Individual subscription: $29 for unlimited site access for one year.

Small Business subscription: $140 for unlimited site access for up to 10 members of a company for one year.

Corporate subscription: $300 for unlimited site access for all members of a company for one year.

You may close this dialog after seconds.

Comments

One comment on “Boat Trader debuts marketing software

  1. Tom S

    Boat Trader and Yachtworld are both “Johnny Come Lately” with their Marketing Solutions, BUC offered these functions years ago.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments Policy.

Vote Today

Will you be attending IBEX and the Fort Lauderdale International Boat Show?

View Results

Loading ... Loading ...

Search Boats for Sale

Length
Year
Price

Login to Trade Only Today

Lost Password