MIAMI: Volvo Penta offers new maintenance plan

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MIAMI BEACH — Volvo Penta announced at the Miami International Boat Show a preventive maintenance plan for its new gasoline sterndrive power systems.

The new plan is offered through Volvo Penta dealers and covers all scheduled maintenance required under Volvo Penta’s 2+3 Factory Protection Plan for new engines, starting with the 2013 model year.

“At the Miami Boat Show we will introduce a new extended maintenance plan for our gas engines,” Volvo Penta of the Americas president Ron Huibers told Trade Only Today in a phone interview prior to the show.

Maintenance checks covered by the plan include engine and sterndrive oil and filter changes, fuel filter changes, raw water pump impeller changes, spark plug changes, anode replacement, bellows changes, the greasing of propeller splines and engine software updates to keep up with all improvements.

In addition to changing filters, oil and parts according to the engine’s service schedule, the Volvo Penta dealer will perform a comprehensive checkup to discover any minor issues before they become big problems.

“The plan includes all the scheduled maintenance and ensures that service will be performed as needed by factory-trained dealers with genuine Volvo Penta parts,” Huibers told Trade Only Today.

“The service schedules are too often not followed by boat owners, who assume their boats will have the same schedule as their automobiles. We, as an industry, need to also let them know they have to do maintenance in cost-effective ways to let them know that these more complicated systems are working reliably. If we don’t make sure they address it and are having fun, they’ll have fun somewhere else. We have to get people to stay in boating.”

— Reagan Haynes


One comment on “MIAMI: Volvo Penta offers new maintenance plan

  1. BayBoater

    The auto industry has been selling OEM maintenance contracts for years. I’m not surprised that if has finally found its way into the marine industry. Including an extended service contract (warranty) with this new item does add value to it.

    I know of a few boat dealers that have tried the idea of selling maintenance contracts through their F&I (covered by the dealer, not an OEM), but they failed miserably. The biggest problem was their F&I dept ended up acting more like a used care lot than anything else and experienced boaters just turned their noses to the over-priced add-on.

    If it’s priced right and shows true value to the consumer and is not just used by F&I to bump payments and rip a customer’s head off, it should work well.

    Is Mercruiser next? Or Yamaha? Time will tell…

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